Since 1932

The house

Florence 1932 – Fondation of Maison Flora Lastraioli Couture Lingerie
Close your eyes.. Think about the movement of slow hands, feel the swishing of silk caressing your body… Now open your eyes. We are in the heart of Florence, inside a laboratory-atelier that has been part of this world since 1932, building a unique reputation in textile handicraft. An ancient art that brings back memories of the small artisan workshops of old, examples of a life of work based on an indisputable value: the practical knowledge of a know-how and culture handed down from father to son, the creation of unique models that would last in time.


Flora Lastraioli firm manufactures lingerie with particular care to individual, luxury handcrafted products and has dressed royalty and well healed women worldwide for 150 years. The house’s trademark is the application of delicate embroidery to their garments an ancient family passion. Beginning in the early 19th century great-grandmother Amelia was the official embroider at the court of Leopoldo II, Grand Duke of Tuscany, women of the family shared techniques and knowledge enabling the foundations of the company. Founded in 1932 by Flora Frosali Lastraioli, they conquered the Italian market with their product, being part of several luxury shops in all most important cities.

the new concept

The arrival of Matteo Pecchioli was a watershed moment, igniting a revolution in style for the maison Lastraioli. Adding his freshness and modern concepts of lingerie, he remains faithful to the family attitude towards sophisticated handmade products. Having renovated itself with a keen eye on its own future development, the newborn Lastraioli Fashion Group srl entered its flourishing career into the foreign market.

style and collections

The maison thus takes a new direction. The perspective changes, and the woman representative evolves. The elegant and sober contours that represent the identity of Flora Lastraioli become contemporary: they introduce a change without altering the basic concept of lingerie. Three different lines exemplify the company’s commitment towards innovation: Flora Lastraioli Classic, Flora Lastraioli Haute Couture and Piccola, an exclusive childrenswear line.

Bespoke projects

Flora Lastraioli sartorial tradition from 1932, puts its expertise at the service of its most exclusive customers by making unique creations and bespoke bridal outfits.The precise definition of the wishes of its clients will be attended to in order to achieve in Flora Lastraioli workshop the exceptional pieces that will fulfil the requirement. Flora Lastraioli can create pieces from one of our collections in a particular size or colour, or design new creations for special occasions.
Come to visit our Showroom location: via Domenico Burchiello 105, Firenze


The style is inspired by an extremely feminine woman, it celebrates beauty in all its forms, hence the collections are emotionally charged with meaning. The idea behind the collections is gathered from the relationship between the image of the body and the delicacy of the fabrics, ensuing a perfect blend that is complemented by Chantilly and Alençon lace.

point of sales




FRANCE - Paris, Vichy
SWISS - Geneve


JAPAN - Tokyo


CALIFORNIA - Los Angeles


U.A.E - Dubai, Abu Dhabi
SAUDI ARABIA - Riyad, Al Khobar, Jeddah
KUWAIT - Kuwait City
QATAR - Doha
LIBANO - Beirut


For more information contact us: export@floralastraioli.com

Latest News All News in our blog

Florence, Fortezza da Basso 19-21 January 2017
The world of childrenswear meets in Florence. Pitti Immagine Bimbo is a complete overview of children’s fashions, an extraordinary platform for presenting the new lifestyle trends for kids. Come to visit Piccola by Flora Lastraioli! We are in the stand 46 in KidzFIZZ area, Padiglione Medici.
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Salon International de la lingerie
Paris, Porte de Versailles 21-23 January 2017
The world leader in the lingerie market. More than a tradeshow, Salon International de la Lingerie is an event where the lingerie community from the whole world get together to discuss, evolve, discover. Come to visit us at the stand J38!
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Florence, Fortezza da Basso 11-13 February 2017
Born as exhibition for home, yacting, spa linens, home textiles and lingerie, it’s a project planned upon a precise demand of the local companies and as a response to their need for a high level and refined showcase. Come to visit us in via Montenapoleone, stand 112.
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Weekly update, only the most important news by Flora Lastraioli


Call Us
ph +39 055 223651
mobile +39 3393678291
via D. Burchiello 105, Firenze, Italy
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