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HISTORY AND MISSION

Flora Lastraioli 1970

Flora’s Tradition

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The Flora Lastraioli firm manufactures lingerie with particular care and focus given to the individual. Luxury, handcrafted products that have dressed royalty and well healed women worldwide for 150 years. The house’s trademark is
 the delicate embroidery made especially for their garments based on an ancient family passion and craftwork. Beginning in the early 19th century, great- grandmother Amelia was the official embroider for the court of Leopoldo II, Grand Duke of Tuscany. The company was founded in 1932 by Flora Frosali Lastraioli, using the knowledge and techniques past down to her by the women of the family she gained a significant place in the Italian market. Even today, Flora lingerie can be found in luxury shops in most important cities.

 

 


The New Concept

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The arrival of Matteo Pecchioli was a watershed moment, igniting a style revolution for the style house Lastraioli. He brings freshness and modern lingerie concepts, while remaining faithful to the family’s attitude towards sophisticated handmade products. The newly, formed Lastraioli Fashion Group srl, has its eye on the future pursuing new opportunities in the international market.

 

 


Style and Collections

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The style house takes a new direction. Perspectives change, and what is representative of a woman evolves. The elegant and sober contours that are the identity of Flora Lastraioli made contemporary: introducing a change without altering the basic concept of lingerie. Three different lines exemplify the company’s commitment towards innovation: Flora Lastraioli Classic, Flora Lastraioli Haute Couture and Piccola, an exclusive children’s clothing line.

 

 


MADE WITH LOVE FOR GREAT PEOPLE

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